High-octane racing, crashes, and adrenaline-pumping action - that's what Americans crave. And now, two US racing veterans, Cade Bickmore and Danny Summerhill, are joining forces with USPro criterium champions Lucas Bourgoyne and Luke Fetzer to form the Cadence Cyclery p/b Waldo Racing team. This new setup aims to revolutionize the criterium racing scene with a unique and professional approach.
Summerhill, with 21 top 10 finishes last year, including a stage win at the Redlands Bicycle Classic, and Bickmore, who pursued European racing opportunities, are returning to the US to join this elite team. The team's focus is on criterium racing, a high-action, intense, and thrilling sport that resonates with American audiences.
The Cadence Cyclery team has invested heavily in logistics, acquiring a 45-foot branded recreational vehicle, a 36-foot trailer, and a towed minivan, collectively known as an '85-foot mega rig'. This setup serves as a marketing powerhouse, engaging fans at major one-day races across the US. Bourgoyne describes it as a 'supercross setup meets rock and roll', offering an immersive experience with activation events and storytelling.
The team's innovative approach includes utilizing the rig as an event center and content hub, eliminating the need for air travel and reducing costs. With eight beds inside, the rig promises to redefine affordability in criterium racing. Bourgoyne believes this setup will pay for itself within two years through savings on accommodations and airfare.
The team's ambitious goal is to raise the bar in criterium racing, creating a professional and captivating experience. With their new setup, they aim to showcase the sport's high-octane nature, intense competition, and thrilling crashes, all within a single hour-and-a-half event. As the team prepares for its debut in Texas and across the nation, they are poised to deliver an unforgettable racing spectacle.
